My client, Alexis F. wanted to launch her new Youtube Channel with a successful branding. The channel's content covers a variety of topics including lifestyle and religion. I chose a clean and elegant look that fits my client's personal style, content, and audience. This look is complemented by consistent uses of marble texture, minimal palette, clean fonts, and white space. This project includes a logo, a youtube banner, an animated youtube intro & outro videos, and lastly a video end card.
Before starting, I created a mood board to collect inspiration, narrow down my ideas, and establish the aesthetic feel of the brand. This also served as a visual reference to show my client what I envision.