St. John's Parish Day School is an independent school that serves students age 3 through 5th grade. As their Marketing and Communications Director, I took on the responsibility of developing and implementing ongoing strategies to promote the unique value of the school, resulting in improved exposure and lead-generation. By designing sophisticated and student-focused marketing collateral, executing engaging social media campaigns, creating newsletters, and capturing authentic moments through photographs and videos to maintain a well-rounded brand presence. Below is a collection of the various projects.
Gift of Learning Online Fundraiser – Visual identity and social media campaign design for the Annual Giving Fundraiser that launched on Giving Tuesday, 2019.​​​​​​​ Below is the bifold "holiday card" sent to school families and past donors presenting the fundraiser details. 
Inspired by the theme, The Gift of Learning, I used the image of a red bow as the primary element to symbolize giving a gift (of learning) during the holiday season.
I photographed students and teachers engaging in joyful learning to compliment the theme and for use in print and digital designs. The campaign was successful and resulted in having 70% of the total raised given by first-time donors!
Signage Designs – Display designs promoting enrollment applications and brand awareness.
Newsletter Design – I produced weekly school newsletter communicating school happenings.
Facebook Cover Design– Collage design highlighting student experiences and school environment.
Video Production– I directed, filmed, and edited a variety of videos to deliver information to the school community.

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