St. John's Parish Day School is an independent school that serves students aged 3 through 5th grade. As their Marketing and Communications Director, I developed and implemented ongoing strategies to promote the unique value of the school, resulting in improved exposure and lead generation. By designing sophisticated and student-focused marketing collateral, executing engaging social media campaigns, creating newsletters, and capturing authentic moments through photographs and videos to maintain a well-rounded brand presence. Below is a collection of the various projects.
Gift of Learning Online Fundraiser – Visual identity and social media campaign design for the Annual Giving Fundraiser that launched on Giving Tuesday, 2019. Below is the bifold "holiday card" sent to school families and past donors presenting the fundraiser details.
Inspired by the theme, The Gift of Learning, I used the image of a red bow as the primary element to symbolize giving a gift (of learning) during the holiday season.
I photographed students and teachers engaging in joyful learning to compliment the theme and for use in print and digital designs. The campaign was successful and resulted in having 70% of the total raised given by first-time donors!
Signage Designs – Display designs promoting enrollment applications and brand awareness.
Newsletter Design – I produced weekly school newsletter communicating school happenings.
Facebook Cover Design– Collage design highlighting student experiences and school environment.
Video Production– I directed, filmed, and edited a variety of videos to deliver information to the school community.